About

I’m SemiraYesufu /seh-mee-rah yeh-soo-foo, a cat 🐈 mom, digital creator, speaker, founder, and designer.

I’m Semira Yesufu /seh-mee-rah yeh-soo-foo/, a cat mom, content creator, speaker, founder, and designer.

I’m Semira Yesufu /seh-mee-rah yeh-soo-foo/, a cat mom, content creator, speaker, founder, and designer.

MY EXPERIENCE

MY EXPERIENCE

For 5 years, I've leveraged innovation and design strategies to create products and initiatives that enhance user satisfaction, drive social impact, and enable businesses to generate millions in revenue globally. My expertise spans FinTech (B2B, B2C, and e - Commerce), SaaS (Cybersecurity, Creator Economy, Productivity), and Civic Tech (Digital Transformation, Capacity Building). I've worked with renowned organisations such as Bill and Melinda Gates Foundation, African Union, Selar, and iRecharge

BEYOND THE PIXELS…

BEYOND THE PIXELS…

Beyond product design, I'm a global speaker and digital creator with a thriving audience of 10,000+ across instagram, Twitter, Linkedin and Medium. I have delivered 30+ talks for communities like Google Women Techmakers, Friends of Figma Africa, TASCK, and Women Techstars, sharing insights on faith, financial literacy, and productivity.

I'm also the founder of Path4Her, a nonprofit introducing 12th-grade girls in marginalised communities to product-driven careers in tech. Through outreach programs, Path4Her has empowered 430+ girls with free career talks and resources, equipping them with the skills and knowledge to take their first steps in tech.

HOW I CATCH A BREAK

HOW I CATCH A BREAK

I enjoy curating modest Nigerian brand dresses (Amina Zaid is my absolute fave!), binge-watching comedy series (Brooklyn 99 never gets old), and balancing life as a proud 'mom' to my sassy orange cat, Sparkle, who definitely keeps me on my toes!
I enjoy capturing fine dining experiences, exploring new cities and countries, binge-watching comedy series - with Brooklyn 99 being my top pick, and doing mummy duties for my adorable cat - Sparkle.

SKILLSETS & TOOLS

Maincraft

Maincraft

User Research

User Experience Design

User interface Design

Website & Mobile Design

Prototyping

Super powers⚡️

Super powers⚡️

Design strategy

Content design

Storytelling
Facilitation

Public Speaking

Research & design

Research & design

Figma & Fig - jam

Adobe XD

Framer

Miro

Pitch

Typeform

Maze Testing

Management tools

Management tools

Notion

Trello

Clickup

Asana

Slack

Google Workspace

Loom

WORK EXPERIENCE

Product Design lead

Jan 2023 - Aug 2024

Jan 2023 - Aug 2024

Selar.co

Senior Product Designer

Product Design lead

Jun 2023 - Apr 2024

Jun 2023 - Apr 2024

Jan 2023 - Present

Blue Fintech LTD.

Product Lead

Mar 2023 - Present

Service Design Consultant

Jul 2023 - Dec 2023

Jul 2023 - Dec 2023

Senior UI/UX Designer

Feb 2022 - Jul 2023

Feb 2022 - Jul 2023

Molcas Consultancy Limited

UI/UX Designer

Oct 2020 - Jan 2022

Oct 2020 - Jan 2022

Download Resume 📄

Download Resume 📄

Download Resume 📄

© Semira Yesufu 2025

© Semira Yesufu 2025

© Semira Yesufu 2025