About

I’m SemiraYesufu /seh-mee-rah yeh-soo-foo, a cat 🐈 mom, digital creator, speaker, founder, and designer.

I’m Semira Yesufu /seh-mee-rah yeh-soo-foo/, a cat mom, content creator, speaker, founder, and designer.

I’m Semira Yesufu /seh-mee-rah yeh-soo-foo/, a cat mom, content creator, speaker, founder, and designer.

MY EXPERIENCE

MY EXPERIENCE

For over 4 years, I've leveraged innovative design strategies to create products and initiatives that enhance user satisfaction, drive social impact, and enable businesses to generate millions in revenue globally.
My expertise spans Fintech (e-Commerce, B2B, B2C), SaaS (Creator Economy, Productivity), and Civic Tech (Digital Transformation, Capacity Building). I've worked with renowned organizations, including the Bill and Melinda Gates Foundation, African Union, Selar, and iRecharge.

BEYOND THE PIXELS

BEYOND THE PIXELS

Beyond product design, I founded Path4Her, a nonprofit introducing 12th-grade girls in marginalised communities to product-driven careers in tech. Through mentorship, targeted outreach, and free resources, Path4Her has inspired over 600 girls to build confidence and take their first steps into tech with a focus on product-driven roles.
I'm also a public speaker who has delivered 30+ talks for global communities like Google Women Techmakers, Friends of Figma Africa, TASCK, and Women Techstars, sharing insights on faith, financial literacy, and productivity.

HOW I CATCH A BREAK

HOW I CATCH A BREAK

I enjoy binge-watching comedy series (Brooklyn 99 never gets old), and balancing life as a proud 'mom' to my sassy orange cat, Sparkle, who definitely keeps me on my toes!
I enjoy capturing fine dining experiences, exploring new cities and countries, binge-watching comedy series - with Brooklyn 99 being my top pick, and doing mummy duties for my adorable cat - Sparkle.

SKILLSETS & TOOLS

Maincraft

Maincraft

User Research

User Experience Design

User interface Design

Website & Mobile Design

Prototyping

Super powers⚡️

Super powers⚡️

Design strategy

Content design

Storytelling
Facilitation

Public Speaking

Research & design

Research & design

Figma

Framer

Miro

Pitch

Typeform

Maze Testing

Management tools

Management tools

Notion

Trello

Clickup

Slack

Google Workspace

Loom

WORK EXPERIENCE

Senior Product Designer

Mar 2023 - Present

Mar 2023 - Present

Senior Product Designer

Jan 2023 - Aug 2024

Jan 2023 - Aug 2024

Blue Fintech LTD.

Product Lead

Mar 2023 - Present

Service Design Consultant

Jul 2023 - Dec 2023

Jul 2023 - Dec 2023

User Experience Designer

Feb 2022 - Jul 2023

Feb 2022 - Jul 2023

Molcas Consultancy Limited

UI/UX Designer

Oct 2020 - Jan 2022

Oct 2020 - Jan 2022

Download Resume 📄

Download Resume 📄

Download Resume 📄

© Semira Yesufu 2025

© Semira Yesufu 2025

© Semira Yesufu 2025