Work
Blue
Industry: FinTech
Deliverables: Product Design
Year: 2024
Snapshot of BluePersonal Home Screen
Redefining P2P payment in Nigeria
Redefining P2P payment in Nigeria
Blue is a swift peer-to-peer (P2P) payment platform that enables individuals (BluePersonal) and businesses (BlueBusiness) to easily send, collect, and request money via versatile payment options including QR codes, Bar codes, Phone number, USSD, and direct transfers between Blue accounts.
Blue is a swift peer-to-peer (P2P) payment platform that enables individuals (BluePersonal) and businesses (BlueBusiness) to easily send, collect, and request money via versatile payment options including QR codes, Bar codes, Phone number, USSD, and direct transfers between Blue accounts.
My Role
My Role
I spearheaded the conceptualisation, design, and implementation of Blue's core products, BluePersonal and BlueBusiness, steering the project from ideation to successful beta launch.
I spearheaded the conceptualisation, design, and implementation of Blue's core products, BluePersonal and BlueBusiness, steering the project from ideation to successful beta launch.
Blue: Redefining P2P payment in Nigeria
Blue is a swift peer-to-peer (P2P) payment platform that empowers individuals and businesses to effortlessly send, collect, and request money. With versatile payment options such as QR codes, barcodes, phone numbers, USSD, and direct transfers between Blue accounts, Blue provides a seamless payment experience for all users.
My Role
Conceptualised and designed its two core products, BluePersonal and BlueBusiness, overseeing the entire process from ideation to successful implementation.
Snapshot of some BluePersonal Screens
Fostering financial convenience for all
Fostering financial convenience for all
In the rapidly evolving landscape of P2P payment platforms in Africa, with Nigeria leading the digital revolution, Blue Fintech seized a unique opportunity to differentiate itself in the market. By offering versatile payment options for individuals to make payments and enabling businesses to utilise QR and barcode technologies for collecting payments, fostering a comprehensive financial ecosystem that promotes convenience for all.
In the rapidly evolving landscape of P2P payment platforms in Africa, with Nigeria leading the digital revolution, Blue Fintech seized a unique opportunity to differentiate itself in the market. By offering versatile payment options for individuals to make payments and enabling businesses to utilise QR and barcode technologies for collecting payments, fostering a comprehensive financial ecosystem that promotes convenience for all.
In the rapidly evolving landscape of P2P payment platforms in Africa, with Nigeria leading the digital revolution, Blue Fintech seized a unique opportunity to differentiate itself in the market. By offering versatile payment options for individuals to make payments and enabling businesses to utilise QR and barcode technologies for collecting payments, fostering a comprehensive financial ecosystem that promotes convenience for all.
BluePersonal screens displaying it multiple payment option
Direct transfers: Convenience at Zero Cost
Direct transfers: Convenience at Zero Cost
One of Blue's standout features is Blue-to-Blue direct transfers, which I designed to allow users to send and receive payments seamlessly. To enhance this experience, I implemented two intuitive features:
Transfer to Recently Paid Users: Users can effortlessly view and select from their list of recently paid Blue users.
Transfer to Beneficiaries: Users can easily search for and transfer funds to their beneficiaries.
One of Blue's standout features is Blue-to-Blue direct transfers, which I designed to allow users to send and receive payments seamlessly. To enhance this experience, I implemented two intuitive features:
Transfer to Recently Paid Users: Users can effortlessly view and select from their list of recently paid Blue users.
Transfer to Beneficiaries: Users can easily search for and transfer funds to their beneficiaries.
BluePersonal screens displaying direct transfer flow
Making payment via phone numbers
Making payment via phone numbers
Blue offers the flexibility of sending money using phone numbers. This feature was designed with user convenience in mind, allowing users to conveniently sync their phone contacts and select the desired contact for payment. Recipients have the option to either download Blue to receive the payment or direct the funds to their preferred bank account.
Blue offers the flexibility of sending money using phone numbers. This feature was designed with user convenience in mind, allowing users to conveniently sync their phone contacts and select the desired contact for payment. Recipients have the option to either download Blue to receive the payment or direct the funds to their preferred bank account.
BluePersonal screens displaying making payment via phone number flow
Building a financial ecosystem for individuals & businesses
Building a financial ecosystem for individuals & businesses
Building a financial ecosystem for individuals & businesses
Beyond its versatile payment options, Blue has strategically built a financial ecosystem centered around QR and Bar codes. This ecosystem enables businesses to collect payments from individuals by scanning their allocated Blue barcodes and QR codes. Additionally, individuals can make payments by scanning the BlueBusiness QR code.
Beyond its versatile payment options, Blue has strategically built a financial ecosystem centered around QR and Bar codes. This ecosystem enables businesses to collect payments from individuals by scanning their allocated Blue barcodes and QR codes. Additionally, individuals can make payments by scanning the BlueBusiness QR code.
Beyond its versatile payment options, Blue has strategically built a financial ecosystem centered around QR and Bar codes. This ecosystem enables businesses to collect payments from individuals by scanning their allocated Blue barcodes and QR codes. Additionally, individuals can make payments by scanning the BlueBusiness QR code.
Snapshot of BlueBusiness Desktop View for Receiving Payments
Make payment via Bar / QR code scan
Make payment via Bar / QR code scan
To facilitate payments via Bar/QR Code scan, a BlueBusiness user simply scans the barcode or QR code of a BluePersonal user. The recipient then receives a payment request detailing the due date, BlueBusiness information, and the requested amount, enhancing transparency and trust.
To facilitate payments via Bar/QR Code scan, a BlueBusiness user simply scans the barcode or QR code of a BluePersonal user. The recipient then receives a payment request detailing the due date, BlueBusiness information, and the requested amount, enhancing transparency and trust.
To facilitate payments via Bar/QR Code scan, a BlueBusiness user simply scans the barcode or QR code of a BluePersonal user. The recipient then receives a payment request detailing the due date, BlueBusiness information, and the requested amount, enhancing transparency and trust.
Snapshot of Make Payment via Bar/QR code Scan Flow
The power of user testing
The power of user testing
During the initial design phase, the home screen featured buttons for Send, Receive, Top-up, and Withdraw. However, user testing revealed that these buttons didn't effectively highlight the convenience of our QR and Barcode-based financial ecosystem. This insight led me to refine the buttons to Scan, Pay, Receive, and Wallet.
I retained the 'Receive' button among the top four buttons to emphasise the P2P concept, ensuring a steady inflow of funds within the Blue ecosystem. Users also appreciated the convenience of easily accessing their wallet ID or QR code for sharing and receiving payments.
During the initial design phase, the home screen featured buttons for Send, Receive, Top-up, and Withdraw. However, user testing revealed that these buttons didn't effectively highlight the convenience of our QR and Barcode-based financial ecosystem. This insight led me to refine the buttons to Scan, Pay, Receive, and Wallet.
I retained the 'Receive' button among the top four buttons to emphasise the P2P concept, ensuring a steady inflow of funds within the Blue ecosystem. Users also appreciated the convenience of easily accessing their wallet ID or QR code for sharing and receiving payments.
Snapshot showing the difference between initial and final iteration
The Result
The Result
The Result
As the Product Lead, I led the development of our core products with a cross-functional team of three developers, successfully meeting a challenging six-month deadline. We launched the product beta on schedule and implemented all tested iterations.
During the beta phase, the product received significant interest and trust from users, resulting in positive feedback and adoption rates. This success bolstered our team's confidence and attracted keen interest from potential investors. Currently, management is working to secure Series A funding to propel our growth.
As the Product Lead, I led the development of our core products with a cross-functional team of three developers, successfully meeting a challenging six-month deadline. We launched the product beta on schedule and implemented all tested iterations.
During the beta phase, the product received significant interest and trust from users, resulting in positive feedback and adoption rates. This success bolstered our team's confidence and attracted keen interest from potential investors. Currently, management is working to secure Series A funding to propel our growth.
More work
More work
More work
(6)
© Semira Yesufu 2025
© Semira Yesufu 2025
© Semira Yesufu 2025